Lead generation · Facebook & Instagram ads
A clear offer.
A useful inquiry.
A next step your team owns.
Reach potential customers through Facebook and Instagram with a campaign built around a specific service, an approved budget and a clear way to get in touch. Ember connects the ad, the inquiry and the handoff to your team.
Offer planning. Campaign setup. A clear handoff.
The details matter
The campaign needs a plan after the click.
An interested person needs to understand the offer, share useful details and know what happens next. Your team needs the context to respond and a clear place to track the conversation.
A focused offer.
A useful inquiry.
A person to respond.
Your agreed scope
Build the path around the service you want to sell.
Ad spend is separate from management fees. You approve the budget, offer and campaign scope before launch.
A focused offer
Choose the service, customer and area the campaign should address. Confirm what you can deliver and the details the ad can accurately promise.
Creative that explains the service
Prepare the agreed ad copy and creative using approved business information and assets.
A suitable inquiry path
Choose a Meta instant form or website destination based on the campaign and available setup.
A visible handoff
Route the inquiry to the agreed place and identify who will contact the person.
Ongoing review when selected
Review spend, inquiry information and your team’s feedback to decide what to adjust.
A practical start
Agree the offer. Connect the handoff. Learn from real inquiries.
Plan
Review the service, area, capacity and budget.
Build
Prepare the agreed campaign, destination and inquiry routing.
Review
Test the path before launch. Use available campaign data and your team’s feedback to guide agreed ongoing work.
What we need from you
A campaign your team is ready to handle.
Bring a clear offer, approved photos or footage, account access, budget and a person responsible for inquiries. Identify service areas, response capacity and what makes an inquiry relevant.
Agreed before work begins.
The proposal confirms the work, responsibilities and ongoing support you choose. Additional services are agreed separately.
Talk through the right scopeBefore we begin
A few things to know.
Are these Google Ads?
This service focuses on paid Facebook and Instagram campaigns.
Do you guarantee a number of leads?
No. Volume, cost and suitability vary with the offer, audience, creative, market and follow-up. We agree what to test and how to review it.
Is ad spend included?
It is separate from management fees. The proposal confirms both and the approved budget.
Do I need a new website?
Not always. We can use an instant form or suitable existing page. A new landing page is included only when agreed.
Who follows up?
We identify the responsible person and destination before launch. Automated follow-up can be scoped separately, with approved messages and sending rules.
What counts as a lead?
We define that before launch. A submitted form is an inquiry; your team still confirms needs, fit and the next step.
Let’s choose a useful starting point
Start with a campaign your team is ready to handle.
Let’s choose the offer, inquiry path and follow-up that fit your business.